Missions 2022 | KLBC
Client: KLBC
Year: 2020
Medium: Poster, Flyer, Social Media Posts
I was asked to design the layout for KLBC's Mission Month for 2022. The theme given was "The Same Mission: Yesterday, Today, and Forever." I was tasked to create the key visual that will be used for all promotional materials (printed and digital). From the key visual, I was to create posters, pledge cards (square brochures) that will encourage giving, social media posts, and digital displays during worship services.
From the theme, I crafted a design that displayed the urgency and necessity of the work of missions through the bold red color contrasted with dark blackish background. To go with the vibe and create a sense of urgency, I included for the imagery pictures of those in the mission field KLBC has been supporting, fading it to blend with the background. For the typography, I used a gold, cursive font on the word "SAME," to emphasize the word, depicting the unchanging nature of the missions work and support of KLBC that has been going on for more than 40 years.
My involvement in this project included concept and layout design.
